Drink Up,
Obama Campaign.
First Lady
Michelle Obama devoted Tuesday afternoon to telling Americans to drink less
sugary soda, without actually saying anything bad about sugary soda.
It’s been
nearly a year since the First Lady launched the “Drink Up” campaign, a subset
of the signature effort to promote healthy choices for kids that focuses on
water.
Their
efforts have been proof that when you market and promote healthy choices as
fervently as junk food, “then kids actually get excited about these products,
and families actually buy them and consume them,” Mrs. Obama added. On Tuesday,
the general message was, “don’t give up on our kids.”
“We need to
keep working together within industries and across industries to help our kids
lead healthier lives,” the First Lady said. ” And if we do all that, then I am
confident — I continue to be confident that we can give our kids the bright,
healthy futures they deserve.”
#SPREADTHEWATER
#DRINKUP
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